The Portrush West Strand, on the Causeway Coast in Northern Ireland, also known as Mill Strand or West Bay, stretches between the black rocks at West Strand Road and the South Pier Portrush Harbour and is a very popular resort beach in Northern Ireland on the north coast. As this magical beach is in very close proximity to all the action in the town centre and amusements nearby, Portrush has a great holiday feel around the year.Portrush West Strand is Blue Flag certified, meaning the classically arching beach is beautiful, safe, and clean! There is a Lifeguard on duty each day during the season between July 1 and September 30, from 11 am until 7 pm.

The Whiterocks beach is safe and clean, and provides a vibe that is completely different from the two Strands in town. Whiterocks is an idyllic spot for people of all ages, and is well loved by water sports enthusiasts for boating, surfing, swimming, diving, paddle boarding, surf kayakers, horse riding, fishing, and many other types of watersports. There are Lifeguards on duty at Whiterocks Beach in high season between June 21 and September 7 daily between 11 am and 7 pm, and on the weekends in May and June.

Located on the eastern side of the Portrush Peninsula, Curran Strand or Portrush East Strand is a Blue Flag Beach and is one of the most popular along Northern Irelands Causeway coast. This golden sandy beach is perfect for sand and water activities of all types. Walking (including with dogs except with summer restrictions), swimming, bodyboarding, surfing, horse riding, diving, jogging, fishing, or kayaking can all be done on East Strand. From June 21 until September 7 daily between 11 am and 7 pm a seasonal RNLI Beach Lifeguards Service is offered at the east strand site.